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Research reports

Qualitative research into attitudes to in-home dry-cleaning

Johnson's market an in-home, aerosol, dry-cleaning/spotremoving product under the name 'Goddard's Dry Clean'.However, there appears to be minimal promotion of thisproduct at present and so this research was undertakento provide some initial market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into attitudes to in-home dry-cleaning . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-in-home-dry-cleaning-


Research papers

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ernst Braunschweig
August 1, 1975
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Citation

Braunschweig, E. (1975a, August 01). Family buying decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/family-buying-decisions


Research reports

Temana

Temana Ltd. is considering the marketing of a range of Home Securityfitments. The research involved the investigationof a number of promotional concepts. The research reported here was carried out in order to make a totalevaluation of all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Temana. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/temana


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975
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Citation

, C. (1975a, March 12). Temana Ltd.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/temana-ltd-


Research reports

Report on qualitative research on hand and electric kitchen equipment blenders

Braun AG requires preliminary information on hand andelectric kitchen equipment in order to obtain a "feel"on the most promising areas for future product development. The research is being undertaken in severalEuropean countries with the intention of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975
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Citation

, C. (1975a, February 15). Report on qualitative research on hand and electric kitchen equipment blenders. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hand-and-electric-kitchen-equipment-blenders


Research reports

Qualitative research into attitudes to cutlery

The aim of this research was to provide Primary ContactLtd., with information concerning attitudes held byconsumers to cutlery and, to a loser extent, relatedtableware, such as stainless steel/silver plate/silverdishes, candelabra, rose-bowls,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 15, 1974
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Citation

, C. (1974a, November 15). Qualitative research into attitudes to cutlery . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-cutlery-


Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Design factors in Wilkinson cordless electric garden tools. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/design-factors-in-wilkinson-cordless-electric-garden-tools


Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
×

Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-